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Don't follow Your Passion, Solve a Problem.

Don't follow Your Passion, Solve a Problem.

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Don't start a business trying to follow your Passion, seek to solve a Problem. If you follow your passion you will fail. Here is why: Your passion might be great and noble but that does not mean people want it OR WILL PAY FOR IT. 

I once followed my passion and opened a healthy cafe in a community where people didn't want to eat healthy, they wanted fried food. 

They wanted affordable delicious fried food and that was the problem they wanted me to solve. So they didn't come to the healthy cafe. 

My customers didn't share my passion. When you want to start a business, See a problem people have and solve it. And the bigger the problem you solve the bigger your business will be! 

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